User searches on the internet are the mirror of society
How do you understand what the interests of a company are? Easy! Just take a look at the top internet search trends. If once in order to understand people's interests it was necessary to talk to each other on the phone or on the street, today with the spread of the network it is enough to look at the statistics of Google or Facebook. In fact, search engines and social media record everything, from searches on the meaning of words, to the topics most followed by users. It is market research among millions of users around the world.
2016 in Italy, between Google and Facebook
2016 was a year full of events and news. For Facebook the first place among the most clicked topics is reserved for the European Football Championships, while for Google this search is only in third place. For the famous search engine, the most searched topic was Pokemon Go, the augmented reality game that conquered the world in a few months. Another research that interested users was the one on the earthquake. The tragedy that hit central-southern Italy has in fact attracted the attention of a large audience. In this case, many social groups were also born to support the population.
Research on public figures
This year the public figure who had the most exposure was David Bowie. In fact, after his death millions of people became interested in the life of the singer and his works. Follows Bud Spencer, an actor loved by generations of users. The death of famous people therefore ignites people's curiosity, even in the case of Prince, in sixth place.
Politics in the age of the internet
In 2016, politics was a very popular topic on the net. The American elections were followed by a huge number of Italians. Suffice it to say that Trump was the most wanted politician on the web. But also the constitutional referendum it was of enormous importance. Italians have taken a strong stand for or against the changes to the Constitution and have used social media as a forum for discussion.