The new generations are profoundly changing the way they search for information online. Google and Bing, once essential tools, are losing ground to AI-powered apps, like ChatGPT. These tools offer immediate and personalized responses, saving the user from having to navigate between different websites to find what they are looking for.
The increasing use of theAI in online search but raises important privacy issues. The collection and processing of personal data by these platforms is often unclear, raising concerns among users and industry experts. A recent case saw the blocking of DeepSeek, a new AI engine that, a few days after its launch, was deemed non-compliant with Italian data protection regulations. This episode demonstrates how technological progress must be accompanied by precise rules to ensure security and transparency in the use of new technologies.
From search engine to artificial intelligence: how online research is changing
The last ExpressVPN search notes how the new generations are revolutionizing the way of searching for information, moving from traditional search engine towards instruments of conversational artificial intelligence.
Google and Bing, once the pillars of online research, are losing relevance among young people, who prefer to obtain direct and concise answers rather than navigating through numerous links.
Tools like Chat GPT and other generative AIs are becoming increasingly popular because they offer a smoother and more interactive experience. Users can ask questions in natural language and receive clear, detailed answers without having to read entire articles or compare multiple sources. This shift is reducing traffic to traditional websites and changing the strategies of those who produce online content.
Another key factor is the Personalizing your search experience. While Google provides results based on a generic algorithm, AI can adapt responses based on context and user preferences, making the process faster and more targeted. For many young people, this represents a huge advantage in terms of efficiency and convenience.
However, the increasing use of AI in online search also raises new challenges, especially in terms of information reliability and management of privacy. While these tools improve access to data, the lack of transparency into their internal mechanisms and sources can raise doubts about their reliability.
DeepSeek and the Privacy Problem in AI
The growing use of artificial intelligences for online research has raised numerous privacy concerns. Among the most recent cases, DeepSeek, a new AI engine, has been blocked in Italy for violations in the management of personal data. This intervention has sparked the debate on How safe are AI-based tools? and what guarantees they must offer to users.
The main problem of DeepSeek was about the data collection and processing. The Italian authorities found that the platform did not provide clear information on how users' personal information was used, nor did it guarantee adequate protection measures. This led to the decision to block the service to prevent possible violations of privacy regulations.
The DeepSeek case demonstrates that AI regulation is still under development, while technologies are advancing rapidly. Users, attracted by the speed and practicality of these tools, they often do not realize how much personal data is collected and analyzed without their full consent.
The attention of the authorities on these issues is destined to grow, with an ever-increasing number of checks on AI platforms operating in the European market. The future of artificial intelligence in online search will necessarily have to find a balance between innovation and privacy protection, to ensure that technological evolution does not occur at the expense of users' digital rights.
The Future of Research Between AI and Personal Data Protection
The adoption of artificial intelligence for online search will continue to grow, but the theme of protection of personal data will become increasingly central. Users are becoming accustomed to interacting with tools such as ChatGPT and other AI assistants, but they are often unaware of how their information is handled. This poses a major challenge for technology companies and regulators.
AI platforms will have to ensure greater transparency on what data they collect, how they use it and with whom they share it. At the same time, governments and regulators will have to impose stricter rules, as already happened with the blockade of DeepSeek, to prevent artificial intelligence tools from operating without adequate safeguards for users.
The Google and Bing are trying to respond to these new needs by integrating AI features in their search engines to compete with more advanced conversational tools. However, the traditional search model based on links and websites will have to adapt to a landscape where access to information is increasingly personalized, immediate and based on direct interaction with AI.For users, the challenge will be balance comfort and safety: Using AI for online searches offers a more efficient experience, but it also requires greater attention to the management of personal data. With increasing regulations and security solutions, the future of online search will need to ensure innovation without compromising privacy.
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