A nice recognition, which confirms the sympathy of Italians towards tourists.
An Italian city has been chosen among the 10 most welcoming in the world. It is Orvieto, a charming Umbrian city perched on a cliff, which has been awarded the title of one of the ten most welcoming cities in the world for 2025 according to Booking.com, being the only Italian city in the prestigious ranking drawn up on the basis of over 360 million verified reviews from travellers from all over the world.
A recognition of Umbrian hospitality
The thirteenth edition of the Traveller Review Awards has rewarded Orvieto for the quality of hospitality offered to visitors, who feel not just tourists, but temporary citizens. Mayor Roberta Tardans he underlined the importance of making travellers feel an integral part of the community, expanding the tourist offer beyond the borders of the city of art, also focusing on nature itineraries and outdoor activities.
The growth of the international tourism in Orvieto it is evident. The town attracts tourists from all over the world, with a particular predilection from Americans, Germans and British. Significant increases in searches for stays also come from the Netherlands (+26%), France (+22%) and Canada (+31%) compared to 2023. In addition, there is a 12% increase in searches by solo travellers, attracted by the welcoming and authentic atmosphere of the city.
Most welcoming cities in the world: the top 10
Other awarded citiesIn addition to Orvieto, the list of the most welcoming cities of 2025 includes:
- Sigiriya (Sri Lanka)
- Cazorla (Spain)
- Urubici (Brazil)
- Taupo (New Zealand)
- St. Augustine (United States)
- Manizales (Colombia)
- Quedlinburg (Germany)
- Koh Lanta (Thailand)
- Chester (UK).
This recognition confirms the excellence of Italian hospitality and Orvieto's commitment to enhancing its cultural and human heritage, making it an unmissable destination for those seeking authenticity and human warmth on their trip.
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