The Christmas tree is always going up earlier: the early magic of the holidays that divides Italy.

In recent years, the tradition of the Christmas tree in Italy seems to have undergone a small but significant revolution. If once the "official" date for decorating the house was December 8th, the day of the Immaculate ConceptionToday, more and more Italians are choosing to anticipate that magical moment, bringing lights and decorations as early as the end of November, and in some cases even in the first half of the month. Like any new development, this has divided public opinion: those who agree and those who disagree.

From the Immaculate Conception to November: a changing tradition

Secondo Idealista.itThe most deeply rooted custom remains putting up the tree on December 8th, a date that symbolically unites faith and family. However, local variations exist in many Italian regions: in Bari, it's set up on December 6th, the feast of Saint Nicholas, while in Milan the tradition coincides with December 7th, the feast of Saint Ambrose. Yet, in recent years, the rule of the Immaculate Conception seems to have become more "flexible." The desire to immerse oneself in the Christmas spirit has prompted many to break the tradition and bring lights and garlands into their homes several weeks in advance.

Some psychological considerations also support this new custom. Decorating the tree early can actually make us happier: the lights, warm colors, and welcoming atmosphere stimulate positive emotions, reduce stress, and help us rediscover a sense of serenity. In a historical period marked by uncertainty and a frenetic pace, many feel the need to "extend" the holidays to enjoy them more.

The role of social media

Another factor contributing to this trend is the influence of social media. These days, everyone already has a friend or acquaintance who's posted photos of their Christmas tree.

Instagram and TikTok feeds fill up with glittering trees, elegant displays, and decorating tips as early as the first half of November. Even interior design experts confirm that the Christmas season is starting earlier and earlier: major retailers and designers are now "launching" Christmas right after Halloween, following the example of countries like the United States and the United Kingdom.