The 2024-25 Serie A season ends with one economic certainty: revenue from television rights is declining. According to the breakdown published by La Journal of Sport, the overall amount allocated to clubs decreased compared to the previous three years, due to the contraction in both domestic and foreign revenues.
Italian broadcasters Dazn e Sky, the owners of domestic TV rights, now pay €900 million annually for the 2024-2029 cycle, compared to the €927,5 million paid annually in the 2021-2024 period. The international market has also seen a decline, dropping from €250 million to €240 million annually from foreign rights. These significant figures explain the overall reduction in revenue distributed to clubs.
How TV rights distribution works
The distribution mechanism is the same as that introduced in the 2023-24 season, with a new item tied to the playing time of young Italian players. The TV revenue pie is divided according to the following scheme:
- 50% equally divided among the 20 teams
- 28% Based on sporting results, of which: 11,2% based on the last championship standings, 2,8% on points obtained; 9,33% on results from the last five years; 4,67% on historical results (since 1946-47)
- 22% based on "social rootedness", calculated on: 12,54% SIAE-certified paying viewers; 8,36% average television audience; 1,1% of young Italians' viewing time
Whoever earns the most
At the top of the box office charts we find the'Inter with 81,9 million euros, followed by Napoli (67,8M), Juventus (67,7M) and Milan (67,3M). These clubs benefit not only from recent sporting results but also from strong social roots and their history. Among the teams with revenues exceeding €50 million, we also find Roma (61,2M), Lazio (55,6M), Atalanta (53,7M), and Fiorentina (52,1M), confirming their stable presence among the best in the league.
Who earns less
At the bottom of the table are the newly promoted teams or the clubs with less media appeal: Venice (25,5M), Monza (25,6M) and Empoli (27,3M). The size of the catchment area, the lack of history in the top stages, and a low television audience have a significant impact on these numbers. The data highlights a Serie A increasingly split in two: on one side, the top clubs that continue to attract fans, sponsors, and resources; on the other, the medium-small clubs that, despite playing in the same competition, must face a much more rigid economic reality. In this context, the following stand out: Lecce e Verona, the two smaller clubs that earned the most - 32,3 and 33,5 million respectively - even more than millionaire Como, who finished 10th in the league.
The ranking of earnings for TV rights
Below is the ranking (in millions of euros, gross receipts)
- Atalanta 53,7
- Bologna 43,7
- Cagliari 31,1
- Como 32,1
- Empoli 27,3
- Fiorentina 52,1
- Genoa 37,5
- Inter 81,9
- Juventus 67,7
- Lazio 55,6
- Lecce 32,2
- Milan 67,3
- Monza 25,6
- Naples 67,8
- parma 29,4
- Roma 61,2
- Turin 38,6
- Udinese 34,5
- Venezia 25,5
- Verona 33,5
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