Giorgio Armani celebrates birthday. The great glass-eyed Italian designer turns 86. A long career on the crest of the wave. Symbol of the unmistakable Italian style: minimal with the skilful use of deep blue or colonial. The great attention to detail and the never casual choice of fabrics have always made anything he created precious, even a simple blazer. Colors never screamed, sober and of great refinement. A life dedicated to work that has led him to be avant-garde in fashion, especially in eco-sustainable choices like when during the emergency covid invited the fashion system to "a more human dimension“, Starting with the reconversion of its productions to make disposable gowns and even before with important ones donations in favor of hospitals on the front line.
The timeless elegance of Armani
"Elegance is not being noticed, but being remembered". This is one of the famous quotes with which the master outlines the substance of his creations: essential but always chic. His is a timeless elegance, with great attention to detail and purity of lines.
Armani he was 41 when he founded his maison after years of work at the Rinascente and then for Cerruti. Palazzo Orsini in Milan it is his headquarters but he comes from Piacenza. Milanese by adoption, the Lombard capital adores it so much to have given it to him the Ambrogino d'Oro in 1982. It is said that he is a perfectionist, attentive to every detail, almost obsessive in arranging every dress before going out on the catwalk. Now everyone calls it the King of Italian Fashion, from the title of the book by Tony of Corcia which tells about his life.
The debut with the clothes of "American Gigolò"
His career began with the presentation of a first men's collection at Pitti in 1975. He dresses the very young Richard Gere in the famous film "American Gigolo“, Revolutionizing the men's wardrobe made of soft and deconstructed jackets.
This is what the Americans rename as "American Gigolo's suit”And that still continues to set a trend. Armani also marks women's fashion by giving a new basic touch. It is the 80s and the designer understands that there is a need for a different, more relaxed look. It's time for simplicity and class. Her broad-shouldered jackets have become a must-have for "career women".
A short to celebrate haute couture
This year the Paris fashion week takes place online: the new spring summer 2021 collections will be presented on the web until 13 July.
For the occasion, Armani presented a video that tells about 15 years of fashion, from 2005 to today. From the intense moments that precede the fashion shows to the images stolen in the backstage, to the gazes of the spectators. The short film testifies to the great work of Armani who, with the line Haute Couture, reaches the pinnacle of creativity, the constant refinement of details that translate into masterpieces of refinement and savoir faire. (Video available on the page facebook.com/GiorgioArmani)
The success of the Armani group
On July 3 Armani was designated Ambassador of the World Tourism Organization, because with his work he helps to lead an important sector like the responsible tourism.
And again, just to limit ourselves to the last period, Armani received the award "Fashion dresses peace”(Created by the master Gerardo Sacco) by the African Fashion Gate, in collaboration with the European Parliament for its commitment to an increasingly sustainable fashion. During the years, Armani transformed and diversified his company, throwing Emporio Armani to which other lines were added such as Armani Jeans, Armani Exchange,Haute Couture but also hotels, restaurants and even a collection for the home or space, the A.stay Silos, to host art. The Armani group continues to grow and produce wealth, creating jobs around the world. This year the designer has, in fact, won the Wall Award for excellence in the field of economics. Armani will continue to dress women and men with his unmistakable Italian style. His limitless creativity will continue to amaze and enchant us. Greetings King George.
(Photo Giorgio Armani Facebook page)
