Let's find out who he is Giorgio Armani: the highest paid designer in the world and one of the richest men in Italy. The stylist has 85 years, humble origins and a really strong character.
Always able to go against the tide!

Biography

Giorgio Armani was born in Piacenza the11 July of the 1934. He grows up in his hometown with his family and it is here that he manages to attend high school and in 1953 he graduates. He enrolled in university and attended for two years Medicine at the University of Milan. Once he leaves his studies, he finds a job as a clerk for department stores "La Rinascente".
In the same period he works as assistant photographer until she decides to take a job in the promotions department of a fashion agency. Here his knowledge in the world of fashion grows by introducing fabrics from abroad not only for the Milanese but for all Italians.

The beginning of his career

Without having particular experience, in 1965 is hired by Nino Cerruti to redesign the lines of the brand Hitman. Here draw one new type of jacket, simpler and suitable for many needs.
In the following years he began a career as ".”Becoming a fashion designer and consultant for companies in the sector. 

black and white photo of Giorgio Armani

In 1974 his name appears for the first time on a leather clothing brand: Sicons with the line Armani by Sicons. Hence the beginning of a florid career with the personal brand that came after numerous successes and good feedback from the public.

Giorgio Armani spa

Il 24 July of the 1975 the fashion house is born Giorgio Armani spa and as a start he launched a clothing line "prêt-à-porter"For both men and women.
In the same year a Florence, in White Room, Giorgio Armani presents his first collection. Acclaimed by many and immediately very successful; presents a line of unstructured jackets with leather inserts and very casual dresses.
From those years onwards the successes come one after the other: in 2000 an agreement is signed with the Zegna Group to produce Armani Collezioni, two years later with sapphire to create a line of eyewear with the brand Emporio Armani glasses.

Armani expresses his thoughts in a black and white brochure
"Giorgio Armani: Armani Mania" by Giorgio Rocco Associati is licensed under CC BY-NC-ND 4.0 

Not only clothes but also accessories, scents e makeup they are part of the great empire built by Giorgio Armani.
In 2006 his came out biography, written by Renata Molho, Being Armani.
To date they exist, in 35 different nations, about 60 Giorgio Armani boutiques divided between the various brands of the brand: Giorgio Armani, Armani Collezioni, Emporio Armani, A / X Armani Exchange, Armani Jeans, Armani Junior, Giorgio Armani Accessori and Armani Casa. 

The unmistakable style of Giorgio Armani: class and elegance

A style always remembered for being great class and elegance. These are the characteristics that make an Armani garment unmistakable.
From classic dresses a innovative and design ones there are many areas in which the collections range. All under a clear guideline: theunmistakable Italian style. His style is inspired by the great black and white films of the 30s, sharp cuts and tones of cold colors: gray, beige, sand or the famous blue-Armani.
Both Arab and Oriental culture is of great influence within the collections designed by Giorgio Armani: many Korean collars or large tunic coats presented in 1990.

Private life

Linked for many years to Sergio Galeotti who believed in him from the very beginning of the company they built together. The partner who died prematurely left a void in the life of the designer.
Not many details are known about his private life because he always tries to keep it that way: private.

9 curiosities about Giorgio Armani

Let's see what are the things you don't know about the famous designer.
1) He designed many of the singer's clothes himself Alexia: married to one of her grandchildren, Andrew Camerana.
2) Ten years after the opening of the shop in via Montenapoleone in Milan, the designer has chosen to return to a store he already owns: "I prefer to go back to the store I own in via Sant'Andrea 9". There is talk of 15/20 million € a year for the store in the famous Fashion Quadrilateral.

one of the many Giorgio Armani shops, black and white photos
External view of one of the Giorgio Armani stores

3) One of the fabrics that most distinguishes the Giorgio Armani collections is the black velvet which he himself declares: “It has the power to neutralize everything, ideal for making a point and starting point”.
4) Let it be Cate Blanchett is Leonardo Di Caprio have chosen to dress the designer's garments for a famous Hollywood night: the delivery of Oscar; Giorgio Armani said he felt totally in line with the style adopted by the actors.
5) EA7: do you know why the number 7? When the brand was created in 2004 they only wanted to create sportswear and were inspired by the AC Milan player, Andriy Shevchenko which bore the number 7 as a jersey number.

Raul Bova sitting during a shot
Photo source: fb- OfficialSiteRaulBova

6) In fiction Made in Italy: which tells his true story the character of Giorgio Armani is played by the actor Raúl Bova.
7) If you love his collections you can find them on Instagram the official account of the brand but, despite his notoriety, the designer does not have a certified profile on the same social network.
8) For Sanremo 2019 Armani Prive he made many of the clothes worn by Virginia Raffaele on the Ariston stage.
9) The Armani Group, after the damage caused by bad weather in November of this year, he decided to donate the proceeds of three matches of the A / X Olimpia Milano to the Civil Protection.

Elegance is not being noticed but being remembered...

A few years ago the magazine Forbes declared the fifth richest man in Italy and between 150 richest in the world. A heritage that is truly envious of his, built step by step in a very long career of over fifty years in the world of high fashion. His most famous words are "Elegance is not being noticed but being remembered". It is not known what the future of the maison will be but over the years of his career the designer from Piacenza has certainly achieved great goals. His name will always be remembered as one of the greatest stylists and innovators of Italian fashion in XX century.

Giorgio Armani, unmistakable style, class and elegance last edit: 2019-12-22T16:00:00+01:00 da Andrea Cacco

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