Giorgio Armani, happy birthday! The stylist symbol of Made in Italy, one of the most famous and loved in the world turns 84 years old! A pure talent, unparalleled and that show after show has redesigned the concepts of style. Revolution, elegance and a forge of ideas. Let's discover his life together, retrace his career and the many curiosities of this wonderful character.
Giorgio Armani: the beginnings
Armani was born on 11 July 1934 in Piacenza. After graduation he moved to Milan where he attended the Faculty of Medicine for two years. He leaves his studies and always finds work in Milan as a "buyer" for "La Rinascente". Alongside this, he works as a photographer assistant before receiving the assignment in a promotion office at a high fashion agency. Thanks to this occupation he has the opportunity to get to know the world of fashion from the inside and discover Indian, Japanese and American fabrics. In 1964 e designs the Nino Cerruti men's collection. Subsequently, he is encouraged to take the path of fashion designer and consultant from Sergio Galeotti, friend, life partner for eleven years and financial partner.
Giorgio Armani Spa
Positive feedback and rewards are not long in coming. Giorgio Armani decides to create his own brand and a personal production house. Like this, on 24 July 1975, Giorgio Armani Spa was born. The following year, in the wonderful Sala Bianca of Florence, its first collection is launched. It is a triumph. An elegant revolution that finds its maximum expression in the very famous deconstructed jackets. The padding disappears, the shapes are free, but with a great touch of class. Giorgio Armani dresses the modern man, the sophisticated man who does not want to give up the comfort and well-being of a garment that embraces the body with ease. A few months later he turns his attention to women's clothing. The suit is revisited. She prefers trousers to skirts. The colors are neutral, classic and the fabrics are extraordinary. Giorgio Armani has a particular propensity for using materials in the most varied contexts. He has created an unmistakable style, always refined but at the same time casual. A Giorgio Armani dress manages to be perfectly sober and seductive at the same time.
Some curiosities about Giorgio Armani
In 1982 Time dedicated the cover to him. Suffice it to say that until that moment, the only designer to have had such an honor was only Christian Dior. Armani in 1983 was elected "International Stylist of the Year" by the Council of Fashion Designers of America. The Italian Republic appoints him commander in 1985, grand officer in 86 and great knight in 87. The director Paul Schrader consecrates his style in the film American Gigolo with Richard Gere. In 90 he was awarded by the Peta animal rights association and the following year the Royal College of Art in London awarded him an honorary degree.
Its colors are: white, black, beige and in particular blue, Named blue-Armani. Among the most famous fabrics of its collections we find the velvet, because "it has the power to neutralize everything, ideal for point and point." Style for Armani "It's a question of elegance, not just aesthetics. Style is having the courage of one's choices, and also the courage to say no. It is to find novelty and invention without resorting to extravagance. It is taste and culture. " Her biggest regret is not having had children. Its maxim? "The law of luxury is not to add, but to take away."And between cats and dogs? Absolutely i cats. Free and seductive like its collections. King George, happy birthday!
