It happens that there is a contact between our italiani.it page in Bogotà, itBogota, and the Colombian Ministry of Tourism. And it also happens that this local authority sees, in the network of Italians in the world, an excellent tool to make their country known abroad. To promote it, especially in Italy, as a popular tourist destination. To be taken into serious consideration for a holiday to discover Latin America in the country that bears the traces of a great Italian in its name. Colombia is in fact the only reality in South America that is named just like the one who discovered the "new world", Christopher Columbus.
The collaboration between the Bogota District Tourism Institute and our network
This is already an important element. But even more significant is that Italians and Italy in general have been thought of as the best way to make their reality known. That she is not Italian and that she is very far from Italy. Because? Watching the video that the website of the District Institute of Tourism (IDT) of Bogotà recorded as a promotion for the Colombian capital, you come across two smiling Italians, chosen with the support of the itBogotà manager Cindy Lopez, who represent our country from north to south, one from Veneto and one from Puglia. Witnesses of the beauty of the Colombian environment, of the charm of its art and architecture, of the goodness of its gastronomy. And if this enthusiastic and positive testimony comes from two Italians who are normally very well accustomed from this point of view, then that's it.
Why is thereItaly is a universally recognized symbol of environmental and artistic beauty, of great cuisine and excellent products of the land that the Italian cooking make an important contribution. But also of particular genius and creativity, two extraordinary qualities that distinguish our compatriots and which in many cases have contributed to making them famous abroad. These are precisely the characteristics that the italiani.it network, the portal for Italians in Italy and abroad, tells the world on a daily basis. Highlighting all that is beautiful, positive, brilliant, funny, ingenious and talented in our country. And in the Italians, regardless of whether they live in our peninsula or in another continent.
This is probably the secret that inspired the Plan Bogotà video. In summary: if an Italian says that a foreign location is beautiful, you really have to believe it. Because Italians are used to beauty in a country that has no equal in the world. Guessed formula? We will see but the conditions are all there. And there is the satisfaction, on the part of our network, of having carried this message forward since the now distant 1996 when the domain was registered, to tell and promote Italy, its products and the Italian spirit.
italiani.it and the deep bond with Latin America
In 2016 that first futuristic project became a reality with the idea of being a reference point for all Italians. Currently there are about fifty cities in which the portal is present in the world, over a hundred cities in all regions of Italy, more than 200 writers, over 70 partners including associations, web-radios, bloggers, national and international. The numbers of Latin America tell us that italiani.it is present in 17 countries, with the upcoming opening of itBrasile, itPanama, itBolivia and itCuba. About a hundred active bloggers in these newsrooms, coordinated by Amira Giudice who writes from Buenos Aires and who has Calabrian origins. These numbers also explain the collaboration between itBogotà and Plan Bogotà: a deep bond with Latin America and a great desire to work together to praise and tell the best of Italy to the world.
(ph credit: Plan Bogota)