Eurochocolate 2024 celebrates its anniversary by bringing the chocolate festival back to the historic center of Perugia, after having been hosted for several years at the Umbriafiere center. The thirtieth edition, which will be held from November 15 to 24, presents itself as an unmissable event for chocolate lovers and tourists who want to discover the culture and tradition of Perugia, combined with the latest in the world of cocoa and chocolate. Here is everything you need to know about the program and the experiences offered in this special thirtieth birthday.

Eurochocolate 2024: the return to the center of Perugia

The event, created by Eugene Guarducci and supported by the main Umbrian institutions, offers a wide range of initiatives that combine tradition, innovation and sustainability in the world of chocolate.

Il program It was unveiled at a conference at the Autoscontro “Studio 54” at the Luna Park in Perugia, in the presence of local institutional figures, together with representatives of the international chocolate sector, such as Julien Simonis of Cacao of Excellence and Andrea Mecozzi of Chocofair.

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The stage in Piazza IV Novembre hosts themed installations, such as mouth-shaped sofas and chocolate sculptures by “Costruttori di Dolcezze”, signed by Maître Chocolatier Alice Cianuri.

The event maintains beloved classics, such as the Chocolate Show and the Choco Lab, and introduces new show elements, including jugglers, parades, and Choco Buskers performers, ready to fill the city streets with music and entertainment.

Tastings, masterclasses, guests and sustainability

The Choco Lab will host a series of tastings led by experts, including Roberto Caraceni of Compagnia del Cioccolato and Loretta Fanella, an award-winning pastry chef, who will propose a dessert dedicated to those with food intolerances. On November 23, Jordi Roca of Casacacao will organize a masterclass on pairings with rare spices.

Eurochocolate welcomes 33 cocoa producers from all over the world. Guests such as Douglas Dager, who represents the ancestral white cocoas of Venezuela, and four entrepreneurs from São Tomé, will testify to the attention to the sustainable supply chain and cocoa quality.

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In the context of About Chocolate, key topics such as sustainability and traceability of cocoa will be discussed, with meetings that will explore the new opportunities and challenges of the sector. One of the main events is the signing of a Letter of Intent for the creation of an International Observatory on Cocoa and Chocolate. For those looking for a more cultural experience, furthermore, the National Gallery of Umbria offers reduced admission to those who show a Eurochocolate ticket.

Eurochocolate 2024 sees the participation of iconic brands such as Perugina, which presents the new “Baci Perugina Caramellato alle mandorle,” and Lindt, with the new “LINDOR Tiramisù” and “Lindt Excellence Pistacchio.” The exhibition is enriched by the collaboration with prestigious brands such as Vanini and Fabbri 1905, offering visitors an exclusive selection of confectionery excellence.

The event also inaugurates guided tours of the construction site of the future City of Chocolate, experiential museum which will open in 2025, while Umbria contributes with a Advent Calendar, a tribute to its symbolic places.

Eurochocolate 2024: program and news for the 30th chocolate festival last edit: 2024-11-14T07:00:00+01:00 da Cristina Gatto

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