The lockdown made us rediscover life from new perspectives. It helped us to grasp the literal value of 'being' within the walls of houses. He pushed us strongly towards what makes us feel good, and to express our best creativity to obtain it in conditions of urgency and limitation. And it is precisely on domestic creativity that Dolce & Gabbana they wanted to aim to promote their new solidarity project: #DGFACTHOME.
The idea comes from the desire to rediscover the magic of handmade inside their own homes, where warmth and sharing are the very stuff of creation. The spirit to which the stylists openly refer is that of house shop of a time. The project, launched on May 6 on the Dolce & Gabbana social channels, aims to create a little one laboratory digital. A channel of virtual appointments, workshops dedicated to art and crafts and tutorials to teach and appreciate the beauty of manual creation. And it is no coincidence that the handmade is also the common denominator of the Dolce and Gabbana Fall / Winter 2020 collection.
"The project comes to life from the idea of the "workshop house" of yesteryear: we are romantic, perhaps a little nostalgic - tell the two stylists -. We wanted to recreate the magic of the handmade by combining it with the warmth of the family: the ambition is to bring the beauty of know-how and the poetry of craftsmanship into everyone's homes, as well as the warmth of a truly extended family. Surely in recent weeks we have discovered or rediscovered the pleasure of sharing, of doing things together, perhaps with the help of technology.. "
The project also best expresses the brand's social commitment. #DGFATTOINCASA was born first of all to support the project Love for scientific research sponsored by Humanitas University, engaged with the team of researchers headed by Professor Alberto Mantovani in the experimentation of a vaccine for Covid-19.
"In this delicate period we immediately thought that our creativity could be put at the service of a different project, as shared as possible - Dolce and Gabbana are keen to specify -. A project that was in tune with the spirit of this time. Not only that: that it is useful to us, to the people who want to feel involved and, perhaps more importantly, to research. "
The initiative was welcomed by Intesa Sanpaolo which has made its crowfunding platform available, Forfunding.it, which has long supported non-governmental organizations and non-profit associations in raising humanitarian funds. Intesa Sanpaolo will not withhold commissions. Each euro will be paid in full to the project. To date, nearly 290 euros have been raised. 250 thousand were donated by the stylists as a starting point, which means that in six days the public has already donated around 40 thousand euros. The initiative expires in 81 days and has the ambitious goal of reaching altitude 1.000.000.
Money that in any measure will still be a blessing for the professor's team Mantovani that the scientific director of Humanitas is also grateful and more than optimistic for the future:
"Humanitas continues its battle at Covid-19, and thanks to this collaboration with Dolce & Gabbana it will be possible to extend the fields of research and collaborations. At the moment we know very little about the immune responses towards the Coronavirus SARS-CoV-2 that causes Covid-19: we do not know, for example, if the antibodies are protective or how long the immunological memory lasts. And we don't know for sure if our first line of defense (innate immunity and that alone manages and eliminates more than 90% of the viruses and bacteria we encounter) works and can also be activated against the Coronavirus. On this, and in particular on the cells of innate immunity and on the role of some of its molecules, functional ancestors of antibodies, a challenge of the research collected by Humanitas to address Covid19 is concentrated, thanks to the support of Dolce & Gabbana: to deepen our knowledge in this quest. 'scope can open the doors to diagnostic interventions, such as biomarkers of disease severity, and therapeutic ones, contributing to the resolution of a global problem. "
At the moment the contents uploaded to the hashtag DGFATTOINCASA are three. A cross stitch lesson held by a D&G prototyping machine who teaches how to knit a "grandmother's slipper", a tailoring session of a young collaborator of the fashion house, Andrea, grown up between a grandmother who worked bingo and a grandfather who always wore a suit, and finally a delicious guest performance by Tiziano Ferro who sings Parlami d'amore Marilù (soundtrack of the D&G commercials). We await with curiosity. And in the meantime we donate.
Featured photo by Kelly Sikkema on Unsplash
