BMW Italy chose Chiara Ferragni as testimonial for the commercial promoting the new one BMW X1 electric and zero-emission mobility in a special project created with Publitalia' 80.

BMW X1 electric

BMW decided to give life to this 100% electric car and create this commercial with Chiara Ferragni to fight many prejudices, (in primis) those on electric cars. In Italy there are still few Italians who choose to use electric cars even if, according to the data, in the coming months many will choose these types of cars. According to a recent study by Deloitte, 8 out of 10 Italians will choose electric cars for their travel, abandoning traditional and hybrid cars.

Chiara Ferragni testimonial of electric BMW. Photo: Marco di Gregorio

The commercial with Chiara Ferragni testimonial

The commercial has already been broadcast on TV since 1 October on Mediaset networks at least until 14 October. There are two versions, one of 60 and one of 30 seconds. BMW Italia's initiative will contribute to sensitize the public Italian on electric mobility, dispelling prejudices and promoting the adoption of zero-emission vehicles.

The protagonist is Chiara who makes an ideal and real journey on this SUV: the entrepreneur takes us with her, a parallel story is told between Chiara and the BMW iX1, focusing on key moments in an imaginary dialogue between the protagonist and the vehicle. The narration ends with a significant "shhhhhh" from Chiara Ferragni, who invites her to enjoy the silence of the electric car, the BMW iX1. For some time, in fact, Chiara collaborates with BMW. Chiara is also very sensitive to the topic of sustainability 

Here is the video published on Instagram:

The Instagram star and digital entrepreneur received a lot of likes and comments with the photo together with the latest electric model from the Bavarian company. in fact, we know how much of a following you have and how often you are the protagonist of controversies: all you have to do is post a photo and all kinds of comments are unleashed. Another commercial operation, the one as a testimonial for motors which received a lot of likes. Objective centered.

Chiara Ferragli, her latest commitments

The number 1 Italian digital entrepreneur in the world with almost 30 million followers, is fresh from the wedding of her sister Francesca, the success of her new school line and the TV series dedicated to her family. At the moment she is assisting her husband Fedez, who is urgently hospitalized for an ulcer.

A choice made by BMW to combat any prejudice.

Chiara Ferragni testimonial for BMW last edit: 2023-10-06T14:00:00+02:00 da SABRINA PORTAL

Post comments

Subscribe
Notify
0 Post comments
Oldest
Newest Most Voted
Inline feedback
View all comments
0
Would Love Your Thoughts, Please Comment.x
()
x