2022 was the year of romance novels; apparently Italians prefer them to other types of books. An increase in sales in sharp contrast with the negative sign that marked Italian publishing, in fact romance novels grew by 84 percent. A value which, if unbundled, is even more interesting: foreign romance novels recorded a +47 per cent, while the Italian ones tripled their sales with +196 per cent.
Romance novels what a passion
It should be emphasized that the love book in Italy is first and foremost a romance, i.e. a sentimental novel, a romantic adventure. This according to data published by Journal of the library-Gdl, the information and service masthead of the Italian Publishers Association. Overall, love books account for 9 percent of fiction and rank second among segments of fiction. narrative gender. The primacy remains in the hands of the yellows. The podium of the top ten of the ten best-selling love books in 2022 is occupied in first and third place by Erin Doom with respectively 'Tearmaker' (Magazzini Salani) and 'The way the snow falls' (Magazzini Salani).
At the second is 'It starts with us. We Start It All' (Sperling & Kupfer) by Colleen Hoover. They follow in the fourth Let the game begin. Kiss me like you love me' (Sperling & Kupfer) by Kira Shell, fifth 'Merchant of Dreams' (Sperling & Kupfer) by Sveva Casati Modignani and sixth again 'A dangerous game. Kiss me like you love me' (Sperling&Kupfer) by Kira Shell. On the seventh 'Give me a thousand kisses' (Always Publishing) by Tillie Cole, at eighth 'We two as in a dream' (Sperling&Kupfer) by Nicholas Sparks, at ninth 'All you perfect' (Sperling&Kupfer) by Colleen Hoover and tenth 'Two Hearts for Rent' (Newton Compton) by Felicia Kingsley.
Generation Z, TikTok and the new female writers
If they are excluded Sveva Casati Modigliani and Nicholas Sparks, the ranking is dominated by young female authors, with whom the public can more easily identify. Writers who have also emerged thanks to the fact that pink has become a reading proudly claimed by generation Z. A genre that has managed to explode thanks to TikTok, with cases also of books released years ago as happened with 'Give me a thousand kisses', released in 2018.
Romance is representing a way to keep readers loyal to reading, as well as bookstores. It should also be emphasized, as noted by Il Library newspaper, that among the first 100 titles of love 3 are not in Italian, a number that rises to 10 in the first 200. Definitely TikTok it also has its weight in this, given that being part of a community of readers also means reading one's favorite authors directly in the language in which they are read and commented on on social media.
(Source Ansa)
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