It is not a rare thing. It occurs quite frequently, in the circles of those who really listen to music; of those looking for that overwhelming staff in a piece that invites you to listen fully; or the beauty of a refrained melodic line; also the poetic depth that lies behind a single verse. For these purposes, it happens to look around, when one's opinions seem to have merged into an objective appreciation of a song not in vogue, and ask oneself: Why do the most important radios and TVs only play music without an identity? The answer is simple. It all also depends on the cultural level of the people.
Beauty in Music
If you think he is implying that the Italian popular masses have a low cultural coefficient; and that the ability to know how to separate what is good music, and what is not, also depends on one's own cultural background. Well yes, I just stated that, but I can explain.
I will open a small paranthesis on the subjective and objective aspects of beauty, necessary for these statements to have a shred of complete meaning. So be ready, reader, because I am about to desecrate a little dogma of common thinking. I'll tell you: beauty is objective. Beauty is an inescapable entity; sunset or sunrise are manifestations of inert beauty, undeniable. You can always say "I don't like them, I prefer something else". Right. But its authenticity cannot be denied. We may have subjective aesthetic preferences. In sexual matters, men may like the French nose; women may like the sculpted abdomen. But it will be the set of subjective elements that will determine an unavoidable, objective beauty.
The same goes for music.
Musical beauty is equally objective. One can feel a certain boredom listening to an area, any movement of Classical Music; and exclaim loudly "ecchèppalle!". Right. But this exclamation cannot be extended as an authentic critique of the passage; because, despite the boredom, one cannot deny its unavoidable beauty, for a whole series of aspects, inherent to music, which embrace the harmonic structure, the style, the melody, etc.
The BES Report
Now, taking it to the extreme, why is classical music not as popular as pop music? Out of cloyingness? No. Simply because it is not accessible to everyone. And when something is not understood, two antithetical reactions take place: concentrating or avoiding.
A relationship BES, dated 2014, reveals alarming data compared to the basic cultural level of the Italian people. From the report, it appears that "only one third of Italians between 16 and 65 years of age reach an acceptable level of literacy while another third is at such a low level that they are unable to synthesize written information". Only a third, is that clear?
The music market, therefore, satisfies the needs of a people who have none. To a people with similar parameters, you can offer a leitmotiv made up of four notes in a loop; and the latter will seem better than Bellini's Norma. Because music is above all a cultural fact. And as long as the cultural level of the people is the result that can be consulted in the BES report, Giovanni Allevi will be a pianist as good as Mozart; Il Volo, opera like Pavarotti or Bocelli.