“Beard Design”: a trend born in America that has become a real Italian catchphrase

“Beard Design”: a trend born in America that has become a real Italian catchphrase

Sculpted, defined in an almost maniacal way, neat and shaved as if drawn on the face. Even Italian men can no longer do without Beard Design.

"Beard Design" it affects millions of Italian women and beyond

It is a trend born in America thanks also to barber shops, shops specialized in face shaving. It is now difficult to meet more or less young men on the street with smooth faces like they used to be. The beard modifies a face, it hides it. It can correct features, improving them.

It leans the face, unquestionably ages a little. But they like it and a lot too. To men as to women. 65% of the latter prefer the man with a beard, as long as it is well defined. Past the days of the scruffy look, the so-called "out of bed", now they prefer the male who takes care of his look, with particular attention to the face.

“Beard Degign”: an unstoppable trend also in Italy

“Beard Design” affects millions of Italian women and beyond

Technology has also adapted to this trend. It also provides innovative tools for beard care. Beard Design in our country was not long in coming. It is difficult to see smooth-faced and clean-shaven men.

A recent poll crowned Carlo Cracco the sexiest bearded man in our country. There is no doubt that Cracco is one of those men who acquired value and beauty with a beard. To his serious and intriguing face those neat hairs give that sexy charge that perhaps was missing.

“Beard Design”: a look that gives an irresistible charm

The bearded man is definitely more attractive, even according to scientists. In a study published some time ago in the Journal of Evolutionary Biology 8.500 women were asked to vote men with and without beards as potential boyfriends.

The experiment showed photos of the males at different times. Freshly shaved, 5 days later, 10 days later. And finally with 4 weeks of beard. They all preferred men with facial hair. The long beard received the most votes, followed by the 10 day beard and the 5 day beard.

More than a fashion, it seems a real law of nature.

A new trend arrives in Italy: the "Beard Design" last edit: 2017-06-27T07:15:09+02:00 da Rossana Nardacci

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