Three green, white, and red leaves will distinguish organic products made with Italian agricultural raw materials. The new label will appear alongside the European Union's organic logo.
A new symbol will allow consumers to more easily recognize organic products made with Italian raw materials. It is the Italian Organic Brand, presented on the occasion of the European Organic Day and designed to promote national production and strengthen the Made in Italy agri-food sector.
The symbol is formed by the intertwining of three leaves in the colors green, white and red and can only be used on organic products obtained from domestic agricultural raw materials. The official label must also include the following: “Agriculture Italy” o “Aquaculture Italy”.
The new brand will not replace the European organic logo, but it will will flank, thus adding specific information on the Italian origin of the raw materials.
Participation will be voluntary. From 15 September 2026 Organic operators can submit a request to the Ministry of Agriculture to use the trademark through the electronic system provided by MASAF.
The news comes at a time of strong growth for the Italian organic sector. According to data from the ISMEA-NielsenIQ Observatory, in 2025 domestic purchases of organic products will reach 4,4 billion euros, with an increase of 9,2% compared to 2024Organic products now represent approximately 4% of Italian families' total agri-food spending.
Organic agricultural land also continues to have an important weight: in 2025 it reached approximately 2,38 million hectares, Equal to 19,4% of the national utilized agricultural area, while there are over 95 thousand operators in the sector.
For consumers, therefore, the new symbol should make an important distinction more immediate: not only choosing an organic product, but also knowing when its raw materials come from Italy.
