Passion Tourism, a courtly declination of experiential tourism, and perhaps we could talk about roots tourism, very current and much more.
Passion Tourism
In short, there are so many opportunities to experience the journey and savor the thousand realities that Lucania has to offer. So I don't see why we should miss out on any of them, when we the opportunity to nourish the body, mind, and spirit. Regarding Passion Tourism, we can explore a modern Territorial Marketing project created by the Basilicata Region and APT.
The idea is to create tailor-made travel options, therefore personal and unique. We want to offer visitors a wide range of options to choose from, like a tailor-made suit. The project was born within the context of the APT's Strategic Plan for Tourism Marketing, but requires great involvement of the territory. This is the way to structure proposals that understand the desires and therefore the "passions" of the tourist. To this end, it is essential to be able to count on a widespread network of "passionate" people and operators throughout the territory.
University campus in Macchia Romana – travel in Basilicata
We must therefore discuss and ultimately share and explore every possible aspect. Five local meetings are planned in the coming days, with more to follow. The aim is to present the project comprehensively and then initiate ongoing dialogue with stakeholders, associations, and residents through a team of experts.
It starts right now in Potenza in the main hall of the university campus in Macchia Romana, and then continues in Viggiano at the Miggiano TheatreAnd then in Maratea at the Media Congressi, on the Ionian Coast in Policoro at the Hotel Heraclea. The first round will conclude on June 14th, in the City of Stones (Basilicata Open Space, Piazza Vittorio Veneto). All meetings will begin at 16pm and will be attended and attended by the General Director of the APT Antonio Nicoletti. and Professor Giancarlo Dall'Ara, who oversaw the 2022-2026 Strategic Tourism Marketing Plan for the APT.
Maratea Media Congresses
Finally we will talk about cinema, archaeology, music, artistic craftsmanship, cycle tourism, sport, astro-tourism and astro-archaeology, botany and flowering, which however are only some of the passions to be elaborate onAfter all, these are just some of the reasons that push travelers to certain destinations in Basilicata. Basilicata, thanks to its rich landscape, environmental and cultural potential, and thanks to the many initiatives Organized locally, it can do much more. Tour packages can be offered with specific offers to satisfy travelers' passions.
“These meetings – states the General Director of APT Basilicata, Antonio Nicoletti – are aimed at operators "We are committed to providing opportunities for tourism, associations, public and private entities, but also to ordinary citizens who cultivate and wish to share their passions. These are moments to be shared with travelers who choose our region as their holiday destination. Therefore, the goal is to support the development of specific forms of local offerings." Beyond the hospitality that already distinguishes us as Lucanians, we must offer travelers something more than individual experiences. Tourists want emotions, knowledge, and well-being: needs that tour operators must be able to understand and satisfy.
