Ice cream has always been one of the most loved desserts by Italians, so much so that in recent years its consumption has increased significantly given that it is no longer a dessert available only in the summer, but in all months of the year.
For the fourth consecutive year, the event dedicated to him will take place, entitled “Come Prima Più di Prima”, at the Gelateria Wally in Milan, today Saturday 12 October, will host twenty master ice cream makers from all over Italy, each of whom will present an exclusive flavour to display in the window.
Where the event will take place
The event will take place for one day only, from 14pm to 22pm, at the historic Wally ice cream shop, founded in 1954, located in Piazzale Lavater, in the heart of the Porta Venezia district, and will have the same format as always: 20 ice cream makers selected from all over Italy and 20 flavors on display, created specifically for the event.
Among the flavors offered there will be recipes that use excellent regional ingredients, combined with modern techniques.
When the “Come Prima Più di Prima” event was born
Come Prima Più di Prima was born in 2021, after the pandemic, when the Gelateria Wally, led by the master ice cream maker Andrea Zingrillo, has decided to bring together the best talents of Italian artisanal ice cream making with the aim of offering the public a moment of celebration and lightheartedness while enjoying the variety of flavours that the world of artisanal ice cream can offer.
Interest in artisanal ice cream is growing rapidly, in fact the 40,7% of Italians say they consume it at least three times a week, for this reason the event is an opportunity to taste new and innovative flavours created by some of the best ice cream makers in the country.
What appointments are scheduled?
The event program includes a series of activities with entertainers and fun games for the little ones, while adults will be able to participate in guided tastings, interactive challenges and a mini-course in sensory analysis of chocolate, curated by the experts of the Chocolate Academy of Milan.
Furthermore, it will be possible participate in a game called “Wally 10 and honors"Those who buy the ice cream will receive a ticket to participate in the game and will have the opportunity to choose their favorite flavor through a digital vote, thus participating in the Milanocongelato contest that puts a whole year's worth of free ice cream up for grabs.
Even this year part of the proceeds will be donated to the Aquilone Foundation, a Milanese association that deals with the job placement of young people with disabilities or in difficulty. Some of these young people have already collaborated with the staff of Gelateria Wally for the realization of the event.
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